• Biography

    Joseph Lawlor is a trusted IP and advertising lawyer that litigates and counsels clients involved in high-stakes advertising, branding, media, and First Amendment disputes. Joe appears in federal courts, the Trademark Trial and Appeal Board (TTAB), and the National Advertising Division (NAD). Joe frequently provides client counsel and thought leadership on cutting-edge advertising and trademark issues. His clients span a wide variety of industries, including consumer goods, higher education, media, retailers, pharmaceuticals, professional sports, and cryptocurrencies. 

    Joe relies on sound judgment and an analytical business-focused approach as he represents clients through all phases of litigation as well as pre-litigation enforcement and counseling. Joe brings an aggressive and thoughtful approach to federal court litigation. Joe has tried and won trials in both federal and NY state court. Joe has also tried appeals to the Second and Third Circuit Courts of Appeal. Joe’s recent experience includes the successful representation of a global skin care brand in a federal jury trial and complete victory before the Third Circuit Court of Appeals in a trademark dispute relating to one of its most well-known brands.

    Outside of his active federal court practice, Joe also frequently appears before the TTAB and the NAD. Joe is an experienced practitioner before the NAD representing both advertisers and challengers. Joe’s NAD experience includes the representation of a national grocery chain against the leading international wholesale club and the representation of a publicly-traded global medical company specializing in eye care against one of its primary competitors. In the TTAB, Joe’s range of experience includes representing one of the largest wireless telecom companies in a dispute relating to a mark for one of its core cellular business lines.

    Joe’s practice often touches on the intersection of Constitutional and criminal law. Joe represented a journalist wrongfully detained by the U.S. Government after exercising his First Amendment rights to provide an interview to PBS. In a widely-publicized matter, Joe successfully secured complete dismissal of charges against a financier indicted on multiple counts of securities fraud in the Southern District of New York after a ruling that his client’s Fourth Amendment rights were violated by the FBI and U.S. Attorney’s Office. Joe has written for the Bloomberg BNA Criminal Law Reporter on Fifth Amendment issues. 

    Joe is an active member of the Association of National Advertisers (ANA) and International Trademark Association (INTA), where he is a member of the Alternative Dispute Resolution Committee. When not practicing law, Joe can likely be found hiking or fishing in the Catskills with his family and Westie or fervently following college basketball. 

    Professional Recognition

    • Selected for inclusion in New York Super Lawyers Rising Stars, Thomson Reuters, for Intellectual Property Litigation, 2017-2020
  • Education and Clerkships

    • J.D., Fordham University School of Law, 2012, Member, Fordham Journal of Corporate & Financial Law
    • B.S., Legal Studies, St. John's University, 2009
  • Admissions

    • New York
  • Court Admissions

    • U.S. Court of Appeals for the Second Circuit
    • U.S. Court of Appeals for the Third Circuit
    • U.S. District Court for the Southern District of New York
    • U.S. District Court for the Eastern District of New York
    • U.S. District Court for the Western District of New York